matt's weblog . . .

  matt's weblog . . .: April 2006

Thursday, April 06, 2006

Measure Map, Google, and . . . the Final Four?

Well, not surprisingly, it's been a while since I've posted, but a couple of interesting things have happened in the last couple of weeks that have driven me back . . . so, here I am.

First, I was perusing the blogs of a couple of old friends of mine (who happen to be brother and sister) and discovered that my buddy and former roomate Greg is has become a Google-ite. You see, Greg and his brother Jeff (about whom I've posted about in the past and who is one of the co-founders of Adaptive Path) had been working on a project called Measure Map, which appears to be a user-friendly, blog-specific, web-based analytics tool for "checking your blog stats". Measure Map was acquired by Google in mid-February and has brought Jeff (and Greg, I think) on board. Congrats go out to both of them! In a somewhat curious turn that leaves one to wonder exactly how much "tracking" Google does, on the very same day I discovered this good news, I received my invitation code to implement Google Analytics (formerly, Urchin; and presumably soon to have some of the easy interface of Measure Map). Thusfar, I'm quite pleased with Google Analytics, but to be honest, it's much more than I need and much more e-commerce oriented than I would like. What I want is to have access to what I can get from StatCounter but with an easier interface. I want to be able to track particular visits by specific visitors with the visitor's geolocation, referring link, IP Address, Navigation Path, and ISP/Network Location -- basically, everything I can get by drilling down through "Recent Visitor Activity" in StatCounter, but in a more user-friendly interface. I also want to be able to have rudimentary search engine and keyword analyses. I don't need "goals" or "market reports" or any of that other stuff offered by Google Analytics (which I'm sure is helpful to e-business sites, but don't really do anything for Joe I've-got-a-website-for-my-blog-and-for-my-kid's-pictures). I'm hoping that this is exactly what Measure Map will do and can't wait to use it.

Oh, and my lovely wife acquired tickets to the UCLA/Florida NCAA Men's Basketball Championship game for my brother and myself. We went, it was awesome (except for the result), but I'll have to wait for another day to post more about that and some pictures. Steph rules!

Anyway, congrats again to Jeff & Greg. That's pretty sweet.